The five-part docu-series features weekly episodes taking fans on a behind-the-scenes journey as Young writes, records and performs his songs and touches on how Cracker Barrel has continued to be his home away from home along the journey. Fans can watch the series weekly through Nov. 2, on Cracker Barrel’s YouTube channel.
In addition to the docu-series, Young will exclusively release a deluxe version of his new album, “Losing Sleep,” which features the bonus track “Encore,” at all Cracker Barrel stores nationwide and online at shop.crackerbarrel.com on Oct. 20. Through the partnership, Young joins the ranks of iconic and up-and-coming artists that have become a part of Cracker Barrel’s spotlight music program over the years.
“Cracker Barrel understands that music is a powerful way to connect with people and so working with them was a natural fit for me,” said Young. “I’m excited about this exclusive album, the video series and the partnership.”
“Losing Sleep” is Young’s third studio album in less than two years and the first project where he has co-written every song. Young collaborated with a number of top songwriters for this album, including high-profile names Liz Rose and Jon Randall, while continuing to work with a core group of tunesmiths, including Josh Hoge and Chris’s co-producer, Corey Crowder. “Encore,” the aptly titled exclusive track available only at Cracker Barrel, was co-written with Hoge and Lindsay Rimes and takes fans on an exciting journey of falling in love.
Young, who is classically trained in multiple genres and has a love for all styles of music, steps outside the box for “Losing Sleep,” as each song has a unique vibe, while maintaining his unmistakable country sound.
“Our Spotlight Music Program provides us an avenue to connect with our guests in a very unique way – through music and entertainment,” said Cracker Barrel senior marketing manager Julie Ulmer. “We look for partnerships that enable us to provide our guests something that they can’t find elsewhere, whether that’s exclusive access to artists or their music. Our project with Chris Young allows us to release not only an exclusive version of his new album that fans can only get from Cracker Barrel, but the ability to bring to life a docu-series that gives people a unique, one-of-kind look into his life on the road and the music he’s creating. We’ve followed Chris’ career for many years and are thrilled to work together on the release of ‘Losing Sleep.’”
Cracker Barrel has released albums with a wide variety of artists, some of which have debuted in top spots on a range of Billboard charts. Recent Cracker Barrel spotlight music partners show the diverse range of genres and artists that partner with the brand, including Lady Antebellum, Anthony Hamilton, NEEDTOBREATHE, MercyMe and Reba McEntire. In February, Cracker Barrel’s partnership with a cappella group Pentatonix and singer-songwriter legend Dolly Parton won the artists a Grammy award for best country duo or group performance” for their unique remix of Parton’s 1970s hit “Jolene.’”
Established in 1969 in Lebanon, Cracker Barrel Old Country Store, Inc. and its affiliates operate 645 Cracker Barrel Old Country Store company-owned locations in 44 states and own the fast casual restaurants Holler & Dash. Nation’s Restaurant News’ 2016 consumer picks survey named Cracker Barrel Old Country Store the best family dining restaurant in America. For more information about the company, visit crackerbarrel.com.