Stores do this for one specific reason – to gain your business as opposed to the competitor. In general, most stores have guidelines when it comes to accepting these competitor coupons. For example, distance of the competitor from their own store and similarity of the store – grocery, pharmacy, department, etc. – are considered.
Never have we seen a coupon craze like the one many Applebee’s restaurants are bringing to the table. Competitor coupon craze would definitely be a wise choice of words for what Applebee’s is doing. Applebee’s is stepping up the game by accepting any coupon toward your meal. Yes, that’s right, any coupon – expired, department store, pharmacy, even grocery store. Keep in mind every Applebee’s is not the same, so before you start paying, see if they are playing.
Of course, there are some restrictions to all of this March Madness coupon craze. Discounts will only be honored up to 50 percent off of your purchase. However, it applies to gift certificates, gift cards and all paper coupons from competitors. One exception is the digital frenzy that has quickly increased in the past few years. Digital coupons or smartphone coupons are not included in the deal.
So the question is, how many will really take advantage of this crazy month of March Madness? Ladies, this might be the perfect time to grab your guy and talk him out of a great dinner at a great discount. What about the family? Grab the children for a night out that you can actually afford to feed them something other than McDonald’s for a change; a healthy meal at a not-so-hefty price make for great times.
Will this make an impact on the coupon market? No doubt other restaurants will be paying attention to Applebee’s lead to see if success follows. This might just be the beginning to a new way to save and another unique marketing tactic that benefits both the retailer or establishment and the consumer. Here’s to happy eating and cashing in your $5 off shoes coupon on your shrimp dinner. March on in to crazy competitor couponing this month and dine for a discount.
Ann Haney is a mother to six entrepreneurial-minded children, ordained minister, CEO of Aaron Publishing, founder of Ann Haney Ministries and Living In Abundance, nationwide motivational speaker, coupon specialist, empowerment coach and bestselling author of 20 published products, including her books, “Judgment Overruled,” “Exploding Into Successful Entrepreneurship,” “Single Steps In A Married World” and “Changing Your Life Through Couponing Financial Empowerment Series.” Ann Haney Ministry’s vision is helping women know the root of their challenge and deliver them from the death grip it holds on their life by surfacing their inner beauty and confidence, helping young people discover their God-given purpose and pursue it with passion, helping men and women learn to use the resources available to them to overcome their circumstances and helping those recovering from life’s choices and challenges receive second chances without condemnation. Contact Ann at firstname.lastname@example.org to schedule a speaking engagement, individual coaching or view her website for more information at annhaney.com.